G & J Lines was one of the most influential names in the history of toy-making. Founded in 1876 by brothers George and Joseph Lines, the company became renowned for its beautifully hand-carved wooden rocking horses, which set the benchmark for quality and craftsmanship in the late 19th and early 20th centuries.
Origins and Growth
Drawing on years of experience in the toy trade, the Lines brothers established G & J Lines in London, where they quickly grew into one of Britain’s largest toy manufacturers. Their workshops produced not only rocking horses but also an extraordinary variety of wooden toys: fairground rides, tricycle horses, pub horse heads, tailor’s display horses, and more.
By the late 19th century, their toys were being sold through prestigious London retailers including Gamages, Harrods, Selfridges, and the Army & Navy Stores, making G & J Lines a household name among affluent families.
Rocking Horses: Craft and Innovation
The rocking horses of G & J Lines remain the company’s most celebrated creations. Known for their distinctive carving style — often featuring flared nostrils, finely painted eyes, and decorative breastplates — they combined lifelike detail with robust construction.
Initially produced on traditional bow rockers, G & J Lines later embraced innovation. After 1880, they adopted the Marqua patent safety stand, a new design that prevented horses from toppling, transforming the rocking horse industry and setting a new standard for safety and style.
From G & J Lines to Lines Brothers
The family business thrived until the upheaval of World War I. On returning from service, the next generation — Arthur, Walter, and George Lines — sought to modernise production and diversify beyond wooden horses. A difference in vision with Joseph Lines led to a split, and in 1919 they founded Lines Brothers, later trading under the famous Tri-ang brand. This new venture grew into one of the world’s largest toy companies, while G & J Lines retained its reputation for traditional craftsmanship.
Legacy
Today, G & J Lines rocking horses are prized by collectors for their charm, craftsmanship, and historical significance. They embody not only the golden age of English toy-making but also the artistry and innovation that helped shape the modern toy industry. Their enduring legacy continues to inspire enthusiasts and restorers, ensuring that the name G & J Lines remains synonymous with excellence in rocking horse design.
